June 1, 07
June 5th, 2007Fluidnews from another stream…
(Written as my quarterly column for a medical magazine)
When I first heard the phrase Bridges to Excellence, I thought perhaps the magazine’s topic was focusing on advances in dental technology. But, then I realized that I really had no idea what the issue was about so I did the intelligent thing. I asked. Someone answered. I still didn’t understand. So, I did the unintelligent thing; I decided to take off on a personal flight of fancy.
Ladies and gentlemen, please, buckle your seatbelts, bring your seats to the full, upright position, and prepare for take-off. Please turn off any electronic devices, so I may have your undivided attention for the next few minutes. Before we reach cruising altitude, let us attempt some simple comprehension. Read the following carefully.
Excellence \ˈek-s(ə-)lən(t)s\| noun
the quality of being outstanding or extremely good
archaic; an outstanding feature or quality.
Now, just what the heck does that mean, outstanding or extremely good? Big deal. It even has an archaic meaning for a simply an outstanding feature or quality. Piffle! Once you are “extremely good,” then what? Then, nada, zilch, big ostrich egg. That’s as good as it gets and you’re on your way to a high level that leads to a gradual decline because, as everyone knows, the laws of entropy kick in.
So, if excellence is all you shoot for, you’re just setting yourself up for entropic decay. Look at the record, so to speak. Mathematically, an ascending curve that ends in excellence becomes a flat line. That flat line then continues, but never again ascends; therefore, over any period of time, it must begin to go into retrograde, and start descending. Just ask IBM who shot for excellence, hit it, got smug, and almost went out of business because smaller competitors were shooting for something else. Fortunately, IBM learned its lesson, and now excellence isn’t good enough, henceforth they are on the comeback trail.
Come on, there has to be something better we can go for. Hey! I’ve got it!
(Ladies and gentlemen, please tighten your seat belts as we may be encountering some emotional and psychic disturbance while your perceptions are turned upside down).
Exceptional \ik-ˈsep-shnəl, -shə-nəl\ adjective
1. unusual, uncommon, atypical, extraordinary, out of the ordinary, rare, unprecedented, unexpected, surprising. 2 outstanding, extraordinary, remarkable, special, excellent, phenomenal, prodigious; unequaled, unparalleled, unsurpassed, peerless, matchless, nonpareil, first-rate, first-class; informal A1, top-notch.
Now, there’s a word that has some room for growth! It is excellence and much more. It’s prodigious, it’s rare, it’s surprising, hey, even on the down low it’s A1 and top-notch!
Yes, let’s ditch (pardon the phrase) the merely excellent and go for the exceptional! Look at the possibilities: there is no entropy here because it is peerless and it’s extraordinary. It does all of this while being unexpected and constantly surprising! Constantly surprising! That means it can always head off the charts. Visualize in your a big PowerPoint® slide. Picture a line going from bottom left — starting at “barely getting by” — in a steeply ascending curve toward the upper right-hand corner, passing through “good enough” where it hits “excellent.” Got it? Good. Now, imagine that line doing the exceptionally impossible; see it leave the chart in a 3-D form and shoot out into space at a right angle off the screen. That is where you find the exceptional. Off the charts of previously perceived possibility! Yes, it means you have to be completely unrealistic. Why?
Because realistic has come to mean: “look at why we can’t do that; look at why that is impossible.” Being realistic in a time of unfathomable change just won’t cut it. It is time to go for the completely unrealistic and imagine the exceptional. Stay with that image, use it, and make it work.
Ladies and gentlemen, and all of you who remain undecided as of yet, now that we are at our cruise altitude, I offer for your consideration the following concept: let’s get rid of the wimpy, merely excellent, and go for being off the charts EXCEPTIONAL. You are invited to use your exceptional imaginations to resolve the problem of building bridges which have yet to be conceived of. If you don’t think it can be done, consider the unrealistic champions of the past: Charles Lindbergh, Madame Curie, Jonas Salk, Robert Jarvik, MD, along with your humble captain, C.W. Metcalf. Oh, that’s me. A dozen, intelligent, well-meaning physicians have told me for four years than I had anywhere from a few hours to several months to live. But, I was totally unrealistic and shot off the charts in search of the exceptional.
Believe me when I say that if I can be writing this column, you can be building completely unrealistic, exceptional Bridges to Excellence. Keep your seat belts fastened and your trays in the upright position. You will hear from me again as we approach our exceptional landing.